Property advice
Add value before you go to market.
Before putting your property on the market, it’s worth considering whether there are any improvements you could make that might add value or increase buyer appeal.
Adding Value Before Your Property Goes on the Market.
In some cases, simply obtaining planning permission can make a real difference. Approval for a loft conversion, an extension, or off-street parking can be extremely attractive to buyers, even if the work hasn’t been carried out. It gives them clarity, confidence, and a clear vision of what the property could become.
It’s also important to think about how space is used. Would a separate utility room be more appealing than a slightly larger kitchen? Could reconfiguring the layout make the home work better for modern living?
Some improvements — such as adding an extra bedroom — can increase a property’s value by more than the cost of the work itself. Others, however, may take years to deliver a return on investment, if they do at all.
For that reason, any decision to improve your home should be made carefully. Ask yourself: will this enhance the asking price, or will it cost more than it adds in value? And if it does cost more, could it still be worthwhile by making your home more attractive to a wider pool of buyers and helping it sell more quickly?
An experienced agent will be able to advise you on which improvements are likely to add genuine value and which may not be worth the investment before going to market.
Maximum exposure
Maximise the Value of Your Property.
Getting the price right is crucial — but it’s only part of the equation. To achieve the price you want, you also need to attract the right buyers: those purchasers who are ready, willing, and able to proceed.
So how do you find those “golden nugget” buyers? And how do you make sure your property stands out head and shoulders above the competition?
Simply advertising your home in the same way as everyone else — whether in newspapers or online portals — won’t cut the mustard. The question you should be asking is: what is your chosen agent doing differently to make your property stand out?
Insider tip: be cautious of agents who dominate pages of local newspaper advertising. In most cases, this isn’t about selling your home — it’s about promoting their brand in the hope of winning more instructions. The reality is that the vast majority of buyers now search for property online, not in newspapers.
What you need is an agent who can give your home genuine WOW appeal.
