Guide To Buying

Guide to buying

Clear guidance before you make a property decision.

A practical guide to pricing, preparation and market context, imported from the supplied guidance document.

Homes across the local Southend area

Choosing the Best Method of Sale for Your Home.

There are many different methods of sale available when selling your home — private treaty, offers in excess, blind tender, options, to name just a few. With so many choices, it can be confusing to know which approach is right for you and which will help you achieve the best possible price.

If you’ve already had an agent visit your home to provide a valuation, they may have touched on some of these options. However, many clients are surprised when we take the time to explain all the possibilities in detail.

Often, sellers assume the process is straightforward: obtain two or three valuations from different agents, choose a price they’re happy with (plus a little extra), and put the property on the market.

In reality, the method of sale you choose can have a significant impact on the final price achieved. Market conditions, buyer demand, and the type of purchasers active at the time all play a crucial role. Getting this decision right is essential if you want to maximise your return.

What Price Should I Ask to Achieve Maximum Value?.

One of the most common questions sellers ask is: what is my property actually worth, and what price should I put it on the market for to achieve the best possible result?

At some stage, you will almost certainly invite one or more estate agents to value your home. It’s not unusual for sellers to receive a wide range of suggested prices and differing advice on how to approach the sale — which can be confusing.

To gain clarity, it’s worth carrying out some research yourself. Look online at properties similar to yours and note both the asking prices and how long they have been on the market. When doing this, it’s essential to compare like for like: similar property type, size, condition, layout, and room dimensions. Without this, comparisons can be misleading.

If there are no truly comparable properties, take time to consider the differences between your home and those you are comparing it with. Adjust your expectations accordingly when pricing your property in relation to others.

It’s also important to remember that an asking price can reflect the seller’s personal circumstances as much as the property itself. There is also a natural tendency for owners to overestimate the value of their own home. Unfortunately, some less scrupulous agents may reinforce this by suggesting an inflated price simply to secure the instruction, only for the property to sit unsold and require reductions later.

Pricing your home correctly from the outset is crucial. A well-priced property attracts more interest, creates competition, and ultimately gives you the best chance of achieving the maximum value.

What Are Other Properties Doing in Terms of Price?.

Once your home is on the market, pricing doesn’t become a “set and forget” decision. It’s important to keep track of what other properties are doing in terms of price — which ones are selling, going under offer, exchanging, completing, being withdrawn, and which new properties are coming to market.

All of this activity helps position your property accurately in relation to the rest of the market. It provides valuable insight into buyer behaviour and highlights how competitive your asking price really is.

You also need to be aware of broader market trends and what may influence house prices over the coming months. Factors such as interest rates, political decisions, and global events can all affect buyer confidence and demand.

Even in a rising market, it’s possible to lose out by under-selling your own home and then overpaying for your next one. Having up-to-date, accurate market information is essential if you want to maximise the price you achieve and make informed decisions throughout the process.

A good estate agent will assign a senior member of staff as your personal account manager, overseeing your sale from start to finish and keeping you fully informed with regular feedback, market updates, and clear advice at every stage.

Preparing Your Home.

Knowing how to prepare — or stage — your home for viewings is an important part of achieving the best possible price. Presentation plays a huge role in how buyers feel when they walk through the door, so it’s essential to create a welcoming and desirable first impression.

You don’t need to completely redecorate to sell your home, but it may be worth spending a little time — and possibly a small amount of money — refreshing any tired areas. Neutral tones work best, as they help maximise the sense of space and give your home a clean, fresh feel.

Make sure any outstanding repairs are dealt with before viewings begin. Many buyers are reluctant to take on immediate costs after moving in, and even minor issues can raise unnecessary concerns.

Decluttering is equally important. Removing excess furniture, pictures, books, and ornaments will instantly make rooms feel larger and more open. It also helps buyers imagine their own furniture and belongings in the space.

We also recommend putting away large plastic children’s toys and removing personal items such as paperwork or letters from worktops and tables. Clear, clutter-free surfaces create a calmer and more spacious environment.

Don’t forget the exterior. Ensure the outside of your property is tidy and that the garden is well maintained. These areas are often overlooked during the winter months, but buyers will still spend time looking at outdoor spaces, including areas where bins and recycling containers are stored.

Try to keep your home clean and tidy at all times, even if you’re not expecting viewings. Occasionally, we receive enquiries from passers-by who have noticed the For Sale board and would like to view at short notice.

Clean windows regularly and keep curtains and blinds open during the day to maximise natural light. Finally, small finishing touches such as fresh flowers, plants, subtle air fresheners, or lightly scented candles can help create a warm and inviting atmosphere.

The team at Chiddicks Homes are always happy to offer advice, practical assistance, and even visit your home prior to it going onto the market to help you present it at its very best.

Meet the team

Talk to the people behind your move.

Scroll through the team and get to know the people who will look after your sale, letting, valuation or next appointment.

Luke Chiddicks, Managing Director at Chiddicks Homes

Luke Chiddicks

Managing Director

Luke Chiddicks began his property career in 1997, building broad sales and lettings experience with respected Southend agencies before founding Chiddicks Homes in 2016. As a landlord, homeowner and property developer, Luke understands the practical decisions clients face and leads the business with a strong focus on clear advice, local market knowledge and personal service.
Read more
Mike Hoy, Director at Chiddicks Homes

Mike Hoy

Director

Mike Hoy has worked across residential sales, lettings and commercial property since starting as a trainee negotiator in Southend in 2003. His experience across Essex gives clients calm, practical guidance, and he enjoys supporting the team with the same enthusiasm for property and customer care that shaped his own career.
Read more
Charlotte Barrett, Property Consultant at Chiddicks Homes

Charlotte Barrett

Property Consultant

Charlotte Barrett supports clients across sales and lettings, combining strong customer service with practical knowledge of the moving process. Having progressed through the business from an administrative role into a client-facing property consultant position, Charlotte brings energy, care and consistent follow-through to buyers, sellers, landlords and tenants.
Read more
Elizabeth, Property Consultant at Chiddicks Homes

Elizabeth Phillips

Property Consultant

Elizabeth works with clients across sales and lettings, bringing a friendly, organised approach to enquiries, viewings and day-to-day communication. Her business administration background and attention to detail help keep the process moving smoothly, while her approachable manner makes clients feel supported from the first conversation.
Read more
Ian, Mortgage & Protection Consultant at Chiddicks Homes

Ian Clarke

Mortgage & Protection Consultant

Ian has been involved in Financial Services in one way or another for over 17 years. During that time he has worked in various development and management roles within the banking and insurance sectors. Having joined the team at Amber from a National mortgage service provider, Ian brings a wealth of experience in both the mortgage market, mortgage protection, compliance and business development.
Read more

Founded 2016

Estate agency and lettings built on trust.

Local advice, clear communication and dependable service for Southend homeowners, landlords, buyers and tenants.

Talk to us

Sign In

Register

Reset Password

Please enter your username or email address, you will receive a link to create a new password via email.